The short answer: open Hootsuite in your browser, click into Composer, a Planner draft, or a Streams reply field, press ⌃+⌥+R (Mac) or Ctrl+Alt+R (Windows/Linux), speak, press the hotkey again, and AICHE inserts text at your cursor for you to review before publish or send.
Why Hootsuite, Not Generic "Post Faster"
Hootsuite is where teams connect social profiles, tag campaigns, draft in Composer, schedule in Planner, monitor Streams, and route posts through approval workflows. OwlyWriter AI and OwlyGPT can generate captions from prompts, URLs, or performance data, but someone still has to shape the final copy, add per-network tweaks, and clear reviewers. Best Time to Publish surfaces suggested slots from your audience data; you still need body text in the calendar cell before that recommendation matters.
The bottleneck is rarely clicking "Schedule." It is filling Composer with on-brand captions, writing inbox replies in Streams, and keeping campaign-tagged content moving through multi-step approvals without living in the keyboard.
What Changes With AICHE
This Hootsuite-in-the-browser workflow is toggle-based: one hotkey press starts recording, a second stops it. AICHE runs on desktop (macOS, Windows, Linux) and also offers mobile, Chrome, and other surfaces (Every Platform); the global hotkey path here is Hootsuite in a desktop browser. Speech uses cloud-default transcription; audio is streamed, processed, and discarded immediately after processing, within 1 second. No persistent audio copy. Optional Message Ready cleanup turns spoken drafts into readable sentences before insert. AICHE does not post for you, bypass approvals, or replace OwlyWriter. It fills whichever Hootsuite text field has focus so your existing workflows stay intact.
How It Works
- Install AICHE on macOS, Windows, or Linux.
- Open Hootsuite in the browser and sign into the account that holds your social profiles.
- Click into Composer (new post), a Planner draft, a Streams reply box, or an internal approval comment field.
- Press ⌃+⌥+R (Mac) or Ctrl+Alt+R (Windows/Linux) once to start.
- Speak the caption, reply, or note. Include hashtags verbally if you want them in the draft.
- Press the hotkey again. AICHE transcribes and inserts at the cursor.
- In Hootsuite: pick profiles, apply campaign tags, set schedule or use Best Time to Publish, and submit through your approval workflow as usual.
Composer: Drafts Before OwlyWriter Polishes
Composer is the main write surface: multi-network preview, character limits, media attachments, and hooks into Canva or Adobe Express templates. A practical split: use OwlyWriter AI or OwlyGPT for a rough angle or holiday hook, then click into the caption field and dictate the brand-specific version your legal team will actually approve.
OwlyWriter never auto-publishes; neither does AICHE. Review in Composer, then send through Planner and approvals.
Planner and Best Time to Publish
Planner shows scheduled and draft posts in calendar or list view. Open a draft slot, click the caption area, and dictate instead of retyping from a doc. When Best Time to Publish recommends a window, the value is already in the calendar; voice helps you populate empty cells during a batch session so recommendations are not sitting on blank posts.
Tag posts with campaign tags as you go so reporting stays honest. Speaking five variants for the same campaign tag takes less time than typing them, which makes it realistic to fill a full week in one sitting.
Streams and Inbox Replies
Streams aggregate mentions, comments, and messages per profile. Response SLAs break when you type every reply while watching multiple columns. Click a thread, focus the reply field, hotkey, speak a complete answer in 15 to 20 seconds, review, send. Move to the next notification.
For sensitive threads, dictate a draft, then route through the same approval workflows you use for outbound posts if your org requires it. AICHE only supplies text; Hootsuite still enforces who can publish.
Heads-up: Approval workflows still apply. Confirm the right social profiles and campaign tags after dictation before you approve or schedule.
OwlyWriter vs Your Voice
| OwlyWriter AI / OwlyGPT | AICHE in Hootsuite | |
|---|---|---|
| Input | Prompts, URLs, templates inside Hootsuite | Your spoken words, any field with cursor |
| Output | AI-generated draft in product | Text inserted at cursor after cloud transcription |
| Brand control | Edit before publish; passes approvals | You speak the approved voice directly |
| Best for | Blank calendar, repurposing top posts | Final copy, inbox tone, multi-account batches |
Use both: AI for ideation, voice for the caption you would have typed anyway.
What You Get
- Composer dictation for multi-network posts, hashtags, and CTAs
- Planner batch filling with campaign tags and schedule slots
- Streams inbox replies without typing every thread
- Approval-compatible drafts that still go through your reviewers
- Toggle hotkey (⌃+⌥+R / Ctrl+Alt+R) across Hootsuite browser tabs
- Cloud-default transcription; audio discarded immediately after processing, within 1 second
- Message Ready optional cleanup for client-ready sentences
Plans start at $3.99/mo (annual) with a 7-day free trial, no credit card. See pricing.
Common Questions
Q: Does AICHE replace OwlyWriter AI or OwlyGPT?
A: No. Those tools generate content inside Hootsuite. AICHE transcribes what you say into any focused text field, including after you paste from OwlyGPT into Composer.
Q: Will dictated posts skip approval workflows?
A: No. Inserted text is ordinary copy. Your workflow, reviewers, and permissions behave the same as typed drafts.
Q: Does this work on the Hootsuite mobile app?
A: The global hotkey targets desktop browsers (Mac, Windows, Linux) with Hootsuite open. On mobile, record in the AICHE app and paste into Hootsuite, or type in the mobile app.
Q: Is my audio stored?
A: Audio is sent for cloud transcription and discarded immediately after processing, within 1 second. AICHE does not keep a persistent recording on our servers.
Related Features
Result: Composer captions, Planner cells, and Streams replies get filled at speaking speed while OwlyWriter, campaign tags, Best Time to Publish, and approvals stay in Hootsuite's control.
Try it now: open Composer for one brand profile, press your hotkey, and dictate a post that includes the CTA and two hashtags you would normally type. Review profiles and tags before you schedule.